• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

A.D.S. Wine News

All Daily Stories: News About Wines

  • Home
  • Wines
  • Making Wine
  • Vineyards
  • Wine Pairing
  • Wine Tasting
  • Wine Varieties
  • VIDEOS
  • About/Contact

Top 100 Aussie wines welcome digital labels – Food & Drink Business

December 10, 2020 by ADSWineReporter

top-100-aussie-wines-welcome-digital-labels-–-food-&-drink-business

Australia’s top 100 wineries will have the opportunity to use digital wine labels to connect to consumers directly, as wine tech companies Cellr and Junovate team up for the packaging solution.

The 2020 James Halliday Top 100 wineries will feature the digital labels powered by Cellr’s near-field communication (NFC) solution.

It allows consumers to tap their smartphone on the label and be virtually immersed in a brand’s experience, and unlike QR codes, Cellr’s labels can be customised and updated by producers in real time.

“We are really excited to be part of James Halliday’s Top 100 this year,” Cellr CEO and founder Chris Braine said.

“The Top 100 is one of the country’s most recognised wine awards, but more importantly its purpose is to promote Australian producers. This is really important to us, as everything we do at Cellr is for the producer. From enabling them to better connect with consumers or managing their global supply chain.”

Cellr labels can feature unlimited content, including competition draws, direct views, video, virtual tasting bookings and geographical targeting.

In March, Cellr developed a wine bottle lid to help combat counterfeit wine, helping consumers confirm a wine’s provenance and verify its producers.

Filed Under: Vineyards

Primary Sidebar

Editor Picks

The WORLD Of WINE – Wine News. Cheap Wine, Tasting Notes And Cooking With Wine

Home Videos The WORLD of WINE – Wine News. Cheap wine, tasting notes and cooking with wine The World of Wine – May 2021 … [Read More...] about The WORLD Of WINE – Wine News. Cheap Wine, Tasting Notes And Cooking With Wine

Visiting Napa Valley On A Budget

How to visit Napa Valley on a Budget. In this video Carson and I explain a few ways to enjoy Napa on the cheap. Tip and advice about how to visit Napa … [Read More...] about Visiting Napa Valley On A Budget

Get To Know Argentina Wine

Home Videos Get To Know Argentina Wine | Wine Folly If you love Malbec, Argentina is your ultimate wine region. But that’s not … [Read More...] about Get To Know Argentina Wine

Privacy Policy . Terms and Conditions
ADS WINE NEWS IS A PARTICIPANT IN THE AMAZON SERVICES LLC ASSOCIATES PROGRAM, AN AFFILIATE ADVERTISING PROGRAM DESIGNED TO PROVIDE A MEANS FOR SITES TO EARN ADVERTISING FEES BY ADVERTISING AND LINKING TO AMAZON.COM.
Copyright © 2023 · ADS Wine News . Log in

Privacy Policy - Terms and Conditions