The first ever PURPLE wine launches in Australia – and it claims to give you less of a hangover
- Australia’s Purple Reign wine is the first ever all-natural purple wine in the world
- It was first unveiled in 2019 by Masstengo’s winemakers in Western Australia
- The company now also have a purple sparkling wine and a purple Shiraz
By Belinda Cleary For Daily Mail Australia
Published: | Updated:
An Australian winemaker has embraced nature’s rarest colour and made a completely natural purple wine in a world first.
The incredible looking, $21 drop is made in Western Australia by winemaker Tim Macnamara’s start-up Masstengo, and has taken two years to develop.
The wine, which has a colour similar to a field of lavender, uses a blend of semillon and sauvignon blanc.
An Australian winemaker has embraced nature’s rarest colour and made a completely natural purple wine – and it is a world first
The incredible looking, $21 drop is made in Western Australia by winemaker Tim Macnamara’s start-up Masstengo, and has taken two years to develop
The wine is then infused with wild botanicals to achieve the beautiful colour.
‘This lush style wine exhibits a hint of grass and a touch of minerals with a perfect balance of natural acidity and freshness complemented by a crisp dry finish,’ the winemakers said.
Masstengo, the parent company, started with the aim of making wine which pushed boundaries.
‘Founder Tim Macnamara, whilst studying a masters of environmental sustainability, and working as a wine representative, was interested in finding natural ways to preserve wine without using sulphites.
‘He began researching and experimenting techniques of adding various natural infusions to wine,’ according to the company.
As there’s no sulphites added in the winemaking proces,s it could help people avoid messy hangovers the following day.
And people with sulphite allergies are excited by the product.
The wine, which has a colour similar to a field of lavender, uses a blend of Semillon and sauvignon blanc
The wine is then infused with wild botanicals to achieve the beautiful colour
‘This might be good to try. No more blocked nose and sneezing, hopefully,’ one woman said, tagging a friend.
Even wine-lovers without allergies love it.
‘I have tried this and was surprised, it is a really nice drop,’ one man said.
But most people who buy the wine admit the colour lured them in.
‘Love purple and just had to have some,’ one woman said.
Masstengo, the parent company, started with the aim of making wine which pushed boundaries
The company also have a $25 bottle of sparkling purple wine and a Shiraz varient which has a deeper colour
Others described the colour as welcoming, royal, comforting and calming when asked what they thought of the vibrant coloured wine.
The wine is available online and across a broad range of retailers such as Cellarbrations and select IGA liquor stores.
The company also have a $25 bottle of sparkling purple wine and a Shiraz varient which has a deeper colour.
The wine was first unveiled to Australians at the 2019 Easter Show and continues to be a popular choice for people looking for something a little different.
Why is this wine purple and how does it lessen the severity of a hangover?
The colour of the wine is down to the botanicals which are infused with the white wine blend when it is being made.
The winemaker also refused to add sulphites and replaced them with safer more beneficial alternatives.
Sulphites are damaging to the human body and can lead to a more severe hangover.
Wine with high levels of sulphites are harder for the body to break down which contributes to severe headaches, allergies and aches and pains.
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