• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

A.D.S. Wine News

All Daily Stories: News About Wines

  • Home
  • Wines
  • Making Wine
  • Vineyards
  • Wine Pairing
  • Wine Tasting
  • Wine Varieties
  • VIDEOS
  • About/Contact

Storytelling Wine Labels set to Capture Millennials Market – PRNewswire

December 2, 2020 by ADSWineReporter

storytelling-wine-labels-set-to-capture-millennials-market-–-prnewswire

GEELONG, Australia, Dec. 2, 2020 /PRNewswire/ — A clever concept for consumers to discover the backstory behind their favourite wines is set to launch with more than 100 pioneering wine brands.

Winerytale, a new-generation smartphone App, let’s consumers scan wine labels with their phones to discover the stories of the people behind the wine.

Storytelling Wine - Winerytale's Augmented Reality Concept (PRNewsfoto/Winerytale)

Storytelling Wine – Winerytale’s Augmented Reality Concept (PRNewsfoto/Winerytale)

Winerytale's Augmented Reality Concept, Storytelling Wine has attracted more than 100 wine brands (PRNewsfoto/Winerytale)

Winerytale’s Augmented Reality Concept, Storytelling Wine has attracted more than 100 wine brands (PRNewsfoto/Winerytale)

The storytelling wine label concept officially launches on January 1, 2021, with more than one hundred pioneering brands from across the globe already signed on.

See demonstration video

According to Dave Chaffey, Managing Director of Winerytale, the concept offers wine producers an exciting new way to connect with consumers.

“Winerytale enables wine producers to tell their story, and virtually attach it to their wine labels, for consumers to come a long and discover through their phones.”  

“It’s a very different concept to other wine Apps, which tend to focus on delivering detailed wine information and wine ratings” said Chaffey.

“It’s about delivering an experience, straight from the label, that gives consumers genuine insight into the people, place, and processes that go into every wine.”

“We see this as a new opportunity for wine makers to really connect with their audience, and we’re delighted to have so many pioneering brands onboard for the launch.”

Created for a new generation of wine lovers

Winerytale’s smartphone App is purpose-built for a new generation of wine lovers, with a cleverly crafted solution that harnesses new technology and social storytelling:

  • enabling consumers to activate labels with their phones
  • delivering augmented reality experiences, hovering virtually on the bottle
  • combining content and social media for a simple fly-on-the-wall experience
  • promising authenticity, discovery, and real insights from every label

“It’s no secret,” says Chaffey, “we’ve set out to offer a new experience for consumers, and to create a new place for wine producers to engage consumers, right from their product.”

The stunning concept is widely tipped to capture the millennials market.

The storytelling pioneers campaign officially launches on January 1, 2021 – interested wine producers can find more information on the winerytale website.

VISIT THE MEDIA CENTRE

For more information, media enquiries, demonstration videos and images please visit winerytale.com/media

About the Winerytale team

Winerytale is led by Matt Hallberg, Luke Chaffey, and Dave Chaffey – recognized specialists in their respective fields of augmented reality, software development, and digital marketing strategy. 

Acknowledgement

Innovative technology powered by Vuforia ® – industry leading augmented reality.

Media liaison:

Dave Chaffey, co-founder. Please contacted via the Media Centre, and by phone on +61 1300 633 390 for urgent matters.

SOURCE Winerytale

Filed Under: Uncategorized

Primary Sidebar

Editor Picks

The WORLD Of WINE – Wine News. Cheap Wine, Tasting Notes And Cooking With Wine

Home Videos The WORLD of WINE – Wine News. Cheap wine, tasting notes and cooking with wine The World of Wine – May 2021 … [Read More...] about The WORLD Of WINE – Wine News. Cheap Wine, Tasting Notes And Cooking With Wine

Visiting Napa Valley On A Budget

How to visit Napa Valley on a Budget. In this video Carson and I explain a few ways to enjoy Napa on the cheap. Tip and advice about how to visit Napa … [Read More...] about Visiting Napa Valley On A Budget

Get To Know Argentina Wine

Home Videos Get To Know Argentina Wine | Wine Folly If you love Malbec, Argentina is your ultimate wine region. But that’s not … [Read More...] about Get To Know Argentina Wine

Privacy Policy . Terms and Conditions
ADS WINE NEWS IS A PARTICIPANT IN THE AMAZON SERVICES LLC ASSOCIATES PROGRAM, AN AFFILIATE ADVERTISING PROGRAM DESIGNED TO PROVIDE A MEANS FOR SITES TO EARN ADVERTISING FEES BY ADVERTISING AND LINKING TO AMAZON.COM.
Copyright © 2023 · ADS Wine News . Log in

Privacy Policy - Terms and Conditions