The Scan feature on Snapchat is pretty helpful, as it lets users identify songs playing in the background, courtesy of a partnership with Shazam, roughly 400 breeds of dogs, and 90% of “all known plants and trees”.
Now, Snapchat is adding support for food and wine labels to its visual search lineup, with the app’s in-app camera now being able to scan packaged food and wine labels to surface information regarding the product. The feature should work like other standalone food and wine apps, which display nutritional details when barcodes are scanned via the camera.
Snapchat’s Nutrition Scanner, powered by Yuka, will let users scan about one million food products, and display ratings on the quality of ingredients in many packaged foods. The rating is based on the product’s basic nutritional content, presence of additives, and its organic nature. Information about 12 million types of wine labels has been taken from Vivino, an online wine marketplace.
Last week, Snapchat also added the ability to add music to Snaps for iOS users and said it was working on letting users create custom sounds to add to their stories.