Edited/Updated by Dianne Sudbrock
The momentum continues with the Hoffmann Family of Companies’ vision to revitalize the charm and history of Augusta, Missouri, making it into a destination rivaling the nation’s most prestigious wine regions with the addition of two wineries and 250 acres of vineyards.
The Hoffmanns have successfully purchased both the Montelle and Augusta Wineries and 250 additional acres of vineyards property from Tony and Cindy Kooyumjian. This is the largest single-owned winery and vineyards in Augusta and the third largest in the state. The Augusta Winery has several locations including their production buildings and tasting room, office building, and cellars at 5601 High St.; Owl’s Nest Hospitality Building at 266 Jackson St. and adjacent 1.5-acre lot; Wine & Beer Gardens at 5625 High St.; three lots off Locust St and a storage building off Jackson St.
Montelle Winery, located on Highway 94, has a tasting room, event center, hospitality house, storage building, and is situated on approximately 50 acres. Additionally the company purchased vineyards, houses, garage and barn on 100 acres at 550 Crow Creek Lane as well as 100 additional acres off 375 Crow Creek Lane including its vineyards, houses and barns. In addition to this transaction, the company is under contract to purchase another downtown Augusta building at 300 Jackson St. These transactions dovetail with previous company announcements of plans to highlight the charm, history and community surrounding the first designated AVA (American Viticultural Area) in America, a national destination. Plans to build a luxury hotel and spa, corporate center, golf course, trolley tours, steam boat tours, horse and buggy rides, and many more attractions add to the Hoffmann’s overall vision.
An article in the Washington Missourian Newspaper by Laura Miserez, Feb. 24, 2021, stated that, “Among the shops Hoffmann envisions are an old-fashioned candy store, a bridal store, a bicycle store, a hunting and rifle store and an upscale restaurant. He said the plans also include building a gas station on Jackson Street.” The article also stated that Rees Jones, a golf course architect who has designed over 200 courses, including the East Lake Golf Club in Atlanta, the permanent site of the PGA TOUR Championship Tournament, will design a new 12-hole course in Augusta.
The Hoffmann Company announced in early January that it had purchased the 53 acre Knoernschild Vineyard, Balducci Vineyards, and several downtown Augusta buildings, including the historic Augusta Wine Company building and cellar which is already undergoing its restoration.
Plans are also in the works to make improvements to the city’s playground and build a public restroom facility with acquisitions continuing into April. (Announcements of some additional property purchases are expected the first week of March.)
Activity in Augusta has already begun with the arrival of two vintage trolleys and multiple classic Chevy trucks placed throughout town. The company commented, “We continue discussions with other vineyards that we hope we will successfully acquire by April’s end.” Also, the company plans to extend its trolley/bus service to Washington, MO, where they own an 80-acre vineyard and plan to build a tasting room. In addition, there are talks of a possible addition of a 2nd steamboat departing from Washington’s Front St. where discussions with city officials have been welcoming and exciting.
In total, the Homann Family of Companies has now purchased almost 500 acres and operates three winery brands, Balducci, Montelle, and Augusta with the Washington Vines tasting room to be built soon. Although the winery and vineyard purchases all fall under the Hoffmann Family of Companies umbrella, each winery will continue to be unique and hold its own label. When complete, the company will be the largest single owner of vineyards and wineries in the Midwest, with over 700 acres.
Background: The Hoffmanns have been accredited with the revitalization of the downtown areas of Naples, FL, Winnetka, IL, and Avon, CO being the largest private commercial real estate owners in each town. Overall, they have a combined national and worldwide portfolio of over 200 locations.
Hoffmann Family of Companies owns national corporations including: DHR International/Jobplex/ Elevate Partners in Chicago and Orange Line Oil in Pomona, California as well as other businesses around the globe including: 5 Star Valet, Ambassador, Adelheidi’s Gelato, Basecamp Executive Suites, Balducci Vineyards, Chrysalis/Water2Wine Cuirses & Commissary, Coral Cay Adventure Golf, Everglades Excursions, The Florida Everblades hockey team, Global Jetcare, Globalworks Events & Destination Management, Hertz Arena (Arena, Events & Planning, Food & Beverage, Pro-Shop & Merchandising, Recreational Rinks) Homann Commercial Real Estate, Homann Creative Agency, Homann Executive Suites, Homann Leasing Corporation, Homann Sanitizing Services, The Java Butler, Kaleidoscope Floral & Home, Kirkland Event & Destination Services, Knoernschild Vineyards, La Crosse Queen, Lark & Willow Events, Marco Island Princess, Marco Island Water Sports, Minneapolis Queen, Miss Naples Catamaran, Mitch’s Cookies, Molly’s Trolleys, Naples Beach Water Sports, Naples Princess Cruises, Naples Transportation & Tours, Naples Trolley Tours, OspreyME, Palm Beach Tours & Transportation, Peregrine Capital, Port O Call Marina (Marina, Boat Rentals & Gift Shop), Red/Blue Line Insurance, Regency Watersports, Retail Dynamics Incorporated, Segway of Naples, Signcraft Signs & Things, Stan’s Coee & Food Service, Sunmaster of Naples, Inc., Tacos & Tequila Cantina, Texas Bragg Trailers, Tier Electric, Volunteer Princess, Williams Bay, West Star, World Wide Farms.