As a result of increasing consumer awareness with regard to the health benefits of reducing one’s alcohol consumption, Australians are seeking lighter wine varieties with a lower ABV. This is being reflected in the decline of fortified wines due to their relatively high alcohol content, while strong varietals of red wine, such as Shiraz and Cabernet Sauvignon, are also experiencing a decline in share. The result of this greater focus on health has also led to consumers choosing to drink wine les…

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Euromonitor International’s Wine in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Table of Contents

Wine in Australia


Euromonitor International


July 2019

LIST OF CONTENTS AND TABLES

Headlines


Prospects


Health-conscious Consumers Seeking Lighter Premium Wines


Consumers Increasingly Viewing Wine Drinking As An Occasion Or Experience Rather Than A Habit


Lighter Wines Set To Continue To Grow While Fortified Wines Are Well-positioned To Experience Renewed Interest


Competitive Landscape


Labelling To Become A Key Differentiator for Consumer Engagement


Small Manufacturers and Operators Expected To Provide Increasing Competition


Accolade Wines Retains Its Leading Position, Closely Followed by Treasury Wine Estates


Category Data


Table 1 Sales of Wine by Category: Total Volume 2013-2018


Table 2 Sales of Wine by Category: Total Value 2013-2018


Table 3 Sales of Wine by Category: % Total Volume Growth 2013-2018


Table 4 Sales of Wine by Category: % Total Value Growth 2013-2018


Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018


Table 6 Sales of Wine by Off-trade vs On-trade: Value 2013-2018


Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018


Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018


Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018


Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018


Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018


Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018


Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018


Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018


Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018


Table 16 GBO Company Shares of Champagne: % Total Volume 2014-2018


Table 17 NBO Company Shares of Champagne: % Total Volume 2014-2018


Table 18 LBN Brand Shares of Champagne: % Total Volume 2015-2018


Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018


Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018


Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018


Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018


Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018


Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018


Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018


Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018


Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018


Table 28 Forecast Sales of Wine by Category: Total Volume 2018-2023


Table 29 Forecast Sales of Wine by Category: Total Value 2018-2023


Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023


Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023


Executive Summary


Alcoholic Drinks in Australia Continues To Record Positive Growth in 2018


Industry Players Respond To Rising Demand From Health-conscious Consumers


Alcoholic Drinks in Australia Dominated by Two Players


Internet Retailing Remains the Fastest Growing Distribution Channel in 2018


Alcoholic Drinks in Australia Projected To Record Strong Value Growth Thanks To Rising Demand for Premium Products


Market Background


Legislation


Table 32 Number of On-trade Establishments by Type 2013-2018


Taxation and Duty Levies


Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018


Operating Environment


Duty Free


Cross-border/private Imports


Key New Product Launches


Curiosity and Openness To Trying New Types of Drinks


Convenience of Canned Drinks


Health Consciousness Impacting Alcohol Consumption Habits


Market Indicators


Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018


Market Data


Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018


Table 35 Sales of Alcoholic Drinks by Category: Total Value 2013-2018


Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018


Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018


Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018


Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018


Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018


Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018


Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018


Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018


Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018


Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023


Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023


Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023


Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023


Definitions


Sources


Summary 2 Research Sources….continued

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