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Wine Varieties

How to make the classic Red Wine Sangria at home – Times of India

January 26, 2021 by ADSWineReporter

The ringing in of the holiday season means having some good time at home with family and friends and what can make it better if we have good food and wine for the company! With powerful antioxidants present in red wine, it becomes an ideal drink to pair your food with, and very few people know about the various health benefits it offers.


Well, red wine also comes in various flavours and some of the red wine varieties are quite acidic in nature and they can be a bit dense for those who are not accustomed to drinking wine. Here, we have one such drink that you can easily prepare at home using red wine. Sangria is one of the popular drinks that can be enjoyed with any kind of meal and can be made using any type of wine. However, the most popular varieties of sangria are Red Wine Sangria, which is a classic party drink. This fruity cocktail is a perfect way to celebrate an evening with your loved ones. So, today we will be sharing the recipe of this popular cocktail.

red wine sangria

This classic cocktail is a speciality of Spain and is traditionally made with red wine, brandy, soda and various fruits. Ideally, it is considered a summer cocktail but it can be enjoyed during the Christmas season as well. This is an easy-to-make drink recipe that’s created using a punch of fruits. Mostly, it’s prepared using fruits like red apple, orange, strawberries and lemon. However, based on your taste buds and liking for any other fruit, you can use them in this Christmas drink recipe.


Here is the recipe of Red Wine Sangria that always works!

red wine



Red Wine Sangria

Ingredients


Red wine, 750 ml


Brandy, 1/2 cup


Sparkling Water/Soda, 2 to 3 cups


Red Apple, 2 Nos


Orange, 2 Nos


Strawberries, 1 cup

Method

1. First, wash and cut all apples and oranges in wedges. Next, wash and hull the strawberries and cut into halve. You can keep the peel on or add it along with fruits in the pitcher.


2. Take a pitcher and add these fruits in it. Next, add brandy in it along with red wine. Stir them using a stirrer and combine the ingredients well.


3. Keep this pitcher overnight in the refrigerator or on the countertop in winters as its already chilly outside.


4. Your sangria will be ready the next day. Just pour along with fruits and topi it up with sparkling water/soda and enjoy!

Filed Under: Wine Varieties

Is cabernet franc finally having its moment? – The Globe and Mail

January 26, 2021 by ADSWineReporter

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In the range of red wine varieties, cabernet franc has long been an insider’s wine. A grape that typically produces fragrant and savoury red wines that critics disparage as being leafy, herbaceous or worse, cabernet francs rarely enjoyed the global success of ripe and rewarding styles made from cabernet sauvignon, shiraz or malbec.

It wasn’t easy being a greener-style red wine in an era where rich and robust red wines from California, Australia and other regions blessed with sunny and dry growing sessions were all the rage. A taste for cabernet made without any so-called salad-bar elements – leafy greens, bell pepper or herbal notes – became the global standard. (Nevermind that most wines from Bordeaux, the region that originally called the tune for reds produced largely with cabernet and merlot, failed to keep time, except from atypically warm vintages and producers looking to please North American markets.)

Canadian wineries and their supporters have embraced cabernet franc as a variety that makes a lot of sense for our growing conditions. An early-ripening variety, it can be counted on to produce decent and dependable, and increasingly exciting and individual, red wines every year. Outside of some stalwart producers in South Africa, Argentina and Italy, cabernet franc was seldom promoted as a serious red wine. If a vineyard could ripen cabernet sauvignon, it made sense to plant a grape variety that was known and loved by many as opposed to cabernet franc. If it couldn’t, more fashionable varieties usually went into the ground.

But tastes and times are changing. A recent article by Natasha Hughes, a Master of Wine who works as a journalist, educator and wine judge, advises readers of Club Oenologique: Where to find the best cabernet franc wines outside of France. The thoughtful piece explains how cabernet franc has long been overshadowed by its offspring, cabernet sauvignon, which is a cross between cabernet franc and sauvignon blanc that has become the world’s most widely planted grape. It also shares some top results from the recent International Wine Challenge, a wine competition staged in London, with two Canadian cabernet francs singled out amongst the award winners.

Strewn Winery Cabernet Franc 2017 from Niagara-on-the-Lake and C.C. Jentsch Cellars Small Lot Cabernet Franc 2016 are praised by Hughes, while the report on the cabernet franc category on the International Wine and Spirit Competition’s website also acknowledges strong support for the Megalomaniac Reserve Cabernet Franc 2017 from Vineland, Ont., and Tinhorn Creek Oldfield Reserve Cabernet Franc 2016 from the Golden Mile Bench region of the Okanagan, alongside highly rated bottles from Argentina, Chile and Italy.

While much of the interest in cabernet franc, notably 100-per-cent examples from Canadian producers as well as those from villages in the Loire region of France – where the grape has long been established – can be attributed to intensive research and development to produce supple and smooth red wines that are more in line with consumer expectations.

But there’s also been a marked shift in the fashion and taste of the global wine market. Lighter, brighter and fresher red wines no longer need to apologize. Many sommeliers and consumers prefer them. They can offer refreshment as well as flavour; fragrance and finesse in a fuller bodied format. If you’re unfamiliar with the grape and its wine style or want an enjoyable red with a meal in the coming weeks, check out a cabernet franc from a Canadian vineyard and see what’s starting to make waves around the world.

Globe and Mail subscribers can register to join Christopher Waters on Thursday, Dec. 17, at 7 p.m. ET for a wine tutorial on buying bottles for the holidays, developing your palate and serving for best enjoyment.

E-mail your wine and spirits questions to The Globe. Look for answers to select questions to appear in the Good Taste newsletter and on The Globe and Mail website.

Filed Under: Wine Varieties

Untapped: How grocers are growing their private label alcohol assortment – Grocery Dive

January 26, 2021 by ADSWineReporter

Nestled among the golden hills of California, Oliver’s Markets has capitalized on its location by offering private label wines sourced from the famous Sonoma County wine country. Now, the grocer is looking to expand its private label selection by turning its attention to the South of France, Richard Williams, the company’s wine buyer, said.

While the plans hit setbacks due to novel coronavirus pandemic and U.S. tariffs imposed this year on French goods, the grocer isn’t giving up its hopes of bringing exclusive French wine to its shelves.

“The hope is to have it up and running next year,” Williams wrote in an email. 

Oliver’s is among a collection of grocers looking to ramp up their private label alcohol selection. A couple of factors, according to retail experts, make now the perfect time to pour more resources into the opportunity. 

The grocery channel has seen alcohol sales boom during the pandemic as state and country restrictions continue to loosen up, allowing retailers to sell alcohol in areas where they weren’t able to before. The pandemic-induced e-commerce boost and economic recession mean grocers are now reaching many price-conscious shoppers that private label usually targets. 

Analysts at IRI and Rabobank said that private label makes up a very small percentage of an alcohol market that’s driven by prestige labels and local favorites.

“Private label, in general, is very underdeveloped in alcohol. It’s almost nonexistent in beer and spirits,” Brad Golden, senior vice president of insights at IRI, adding that beer and spirits tend to be more brand-driven and more closely tied to heritage and familiarity. 

Oliver’s started to carve out space for its private label wine in 2015, and now its brand, Oliver’s Own, accounts for less than 1% of the category’s SKUs with nine wine varieties available and two beers, Williams said.  

Optional Caption

Giant Food

In recent years, Target, Walmart and BJ’s Wholesale Club have raised a glass to private label wine. In January, Giant Food released a line of private label wines at 57 stores in Virginia. In October, Southern California grocery chain Gelson’s Markets added four new wines to its own-brand collection. 

“In wine, it’s always been more of an exploratory category,” Stephen Rannekleiv, global sector strategist of beverages at Rabobank, said. “You walk into a wine shop or the wine aisle of any large grocer, it’s easy to be a bit overwhelmed.”

He continued: “We’ve been hearing more from the winery side over the past few years that they’re seeing market share being taken by private label, and private label [is] moving upscale into higher price points.”

Toasting new opportunities

Still, several retail experts said they see chances for grocers to increase their forays into private label alcohol beyond wine. “Any well-developed private brand program will offer wine, beer and spirits,” Carol Spieckerman, president of retail consulting firm Spieckerman Retail, wrote in an email. “Lifestyle trends and packaging and formulation innovations will drive the business.”

Pennsylvania-based The Giant Company, for example, collaborates with local breweries on co-branded beer, donating a portion of the sales to local charities. “Co-branding would make sense for retailers seeking to overcome price resistance and bring credibility to higher-end offerings,” Spieckerman said, noting that most grocers want to fully own the brand to earn the credit for their creation and tie the product into the grocer’s overall branding strategy. 

Grocers would do well to closely follow the latest alcohol trends, Spieckerman said, pointing to canned wines and cocktails and low-sugar and lower alcohol products as examples. Meanwhile, Rannekleiv said he expects grocers to consider hard seltzer and possibly non-alcoholic drinks, which are “generating a lot of interest,” but could require more time and resources to get right.

Aldi has already started to explore that space. In 2019, the grocer debuted its Vista Bay flavored hard seltzers after reviewing customer feedback, which also prompted the grocer to start offering premixed mimosas, Joan Kavanaugh, vice president of national buying services for Aldi US, wrote in an email. So far, both have been a hit, she said. 

Optional Caption

Courtesy of Aldi US

Oliver’s has talked about private label hard alcohol, Williams said, but is concerned about supply because most of the products are out of the Sonoma County sourcing range required for Oliver’s Own products. 

For grocers venturing into the private label alcohol space, Rannekleiv suggests looking for suppliers that have experience developing brands long term, including private label brands; know relevant alcohol laws; and know how to target customers with the right flavor profiles.  

While California’s famous Sonoma Valley plays a major role in the domestic wine industry, Rannekleiv said grocers are well-advised to look beyond domestic sourcing to find emerging opportunities with supply and pricing dynamics. “You may find that there are short-term opportunities out of Australia,” he gave as an example. 

Traditional European suppliers are currently at a disadvantage following the U.S. imposing tariffs in 2019 on most wines from French, German, Spanish and U.K companies, and it’s uncertain what will happen with the tariffs once President-elect Joe Biden takes office next year. 

Some grocers have already taken that step. Aldi, for example, works with more than 50 wineries around the world, from California to Tuscany, Kavanaugh said. 

If interested in a test run, grocers should consider launching a private label for a limited time period, Rannekleiv said. An added incentive for the supplier would be to allow sales in markets where the retailer doesn’t compete, he noted.

“If you’re going to take on private label, make sure you’ve got a plan in place for proper merchandising and make sure you think through where it’s going to sit on the shelf, how it’s going to be managed and who’s going to take care of it,” Rannekleiv said, pointing to grocers hiring sommeliers to help consumers or adding QR codes to share content with shoppers as examples. 

Optimizing selection

Spieckerman says there’s a potential pitfall in private label for alcohol if grocers start to limit their selection of national and local brands to instead push their own brands. “Retailers have to really pay attention to the brand loyalty proposition and make sure that they’re not cutting off options that their customers want,” she said. 

On the other hand, especially in wine, grocers face the challenge of how to keep their customers from feeling overwhelmed by the sheer number of brands — national, local and own label — both in-store and online. Drinks, a direct-to-consumer wine service and platform partner for retailers, found an e-commerce solution: create “a dynamically generated store shelf for individual customers” by using consumer data to determine which labels will appeal to different customer demographics, co-founder and CEO Zac Brandenberg said.

Grocers are likely to couple low prices with quality for their private label offerings, Spieckerman said. Already, some like Albertsons and Aldi are touting their award-winning offerings as they look to compete with national brands. 


“We’ve been hearing more from the winery side over the past few years that they’re seeing market share being taken by private label, and private label [is] moving upscale into higher price points.”

Stephen Rannekleiv

Global sector strategist of beverages, Rabobank


Price and positioning vary widely among grocers’ private label brands. Oliver’s, for example, has four pricing tiers for its Oliver’s Own wine, ranging from $8.99 to $12.99 with the Private Reserve Cabernet Sauvignon at $17.99. “We feel our wine and beer price points fit our demographic and with the exception of an opportunity like our Private Reserve Cabernet Sauvignon… this is where we want to stay,” Williams said. 

Roughly 70% of Aldi stores carry alcohol, and private label alcohol makes up more than 80% of the grocer’s alcohol selection, Kavanaugh said. The grocer has seen sales of its private label wine and beer offerings increase in recent years, she said, declining to cite specific sales numbers. While Aldi offers private label alcohol at various price points, most of its wines sell for under $10, Kavanaugh said.

When it comes to branding, grocers mainly face two avenues in private label: going the way of Costco, which offers numerous alcohols under its Kirkland brand, or taking a quieter approach akin to Trader Joe’s, where customers may not realize they’re buying private label alcohol.

For grocers that go the Costco route, there are opportunities to generate buzz around both the product and the brand. For example, Costco recently garnered attention for its giant Kirkland-branded alcohol, rolling out 1.75-liter, pre-bottled eggnog liqueur for $9.99 and 3-liter Prosecco bottles for $29.99 ahead of the holiday season. 

Other grocers are taking a similar route of ramping up promotions for their private label alcohol this holiday season. Kavanaugh noted that several of Aldi’s Advent calendars this year are “alcohol focused” and include wine, beer, Vista Bay hard seltzer and sparkling wine options. Additionally, Aldi features a rotating monthly selection of Aldi Finds alcohol, leading to new product discovery for shoppers, she said. 

However, grocers that don’t have brands that are as well-established may find greater success in offering selections under multiple house brands in order to capture more purchasing dollars from exploratory shoppers. 

“You’re not going to be able to get all of your customers to just buy the one house brand. And that’s where you wind up seeing retailers carrying multiple brands that are specific to them, because a customer is going to want to continue to try and having more enables that retailer to cover more of that wallet share,” Brandenberg said.

Correction: A previous version of this story identified The Giant Company by its former brand name.

Filed Under: Wine Varieties

Bordeaux property: Four stunning ‘hobby’ vineyard estates for sale – decanter.com

January 26, 2021 by ADSWineReporter

Some canny entrepreneurs have been increasingly switched-on to the concept of renovating a Bordeaux property with a view to selling it as a ‘hobby’ vineyard estate, as previously reported by Decanter.com.

Michael Baynes, executive partner and co-manager of Vineyards-Bordeaux, which is affiliated to the real estate division of Christie’s, said some buyers wanted a high-spec residence but were also keen to produce a small amount of high quality wine using ‘the latest technology’.

Others might be content to sign-up with a local cooperative and take a more hands-off approach to the winemaking, he said.

Here are a few examples of hobby vineyard properties listed for sale.

Hobby vineyard near to St-Emilion, listed at €2.4m

A full restored house with several bedrooms looks out onto 1.67ha of vines at this hobby vineyard estate that is described as lying near to St-Emilion in the listing by Vineyards-Bordeaux.

vineuards-bordeaux propery near st-emilion

Photo credit: Vineyards-Bordeaux (affiliate of Christie’s International Real Estate).

There’s also an indoor pool and separate guest accommodation. If you can tear yourself away from the views and the garden, then a 150-metre-square winery was constructed in 2008 and houses temperature-controlled, stainless steel vats.

bordeaux property near st-emilion

Photo credit: Vineyards-Bordeaux (affiliate of Christie’s International Real Estate).

There’s also space to store 20 barrels of wine, the listing says. Wine made here is largely sold in French restaurants and shops at present, but around 15% is expected to the US, with some also going to China and also other European countries.

Vines are between 40 and 80 years old and the vineyard is planted to 90% Merlot, 10% Cabernet Franc, the listing says.

Luxury Médoc Château close to Margaux, listed at €2.3m

A postcard-worthy Château with one hectare of vines that lies ‘in a peaceful village not far from Margaux’, according to the listing by Vineyards-Bordeaux, affiliate of Christie’s International Real Estate.

The vines are described as ‘in good condition’ and are classified under the Moulis-en-Médoc appellation. There is also a small winery on-site, including two stainless steel vats, temperature control, a small press and 11 barrels.

As for the main château building, it was constructed in the 18th century and has eight bedrooms and a bar area.

Stone house and vineyard in Fronsac area, Right Bank

This picturesque property in a small hamlet on the Right Bank includes around 2.3 hectares of vineyards, planted to red wine varieties, according to the listing by Quatuor Vignobles.

Described as ‘ideal for new winegrowers’, the seven-bedroom stone house itself dates to the 18th and 19th centuries, but was also extended around 20 years ago.

According to a joint-listing of the property on the Vinea Transaction network, it was priced at €1.35m, excluding fees.

Grand Château near to St-Emilion and Bergerac, listed at €3.18m

If your winemaking dream included a more grandiose abode, then this stunning-looking estate lying in AOC Bergerac might fit the bill.

The listing by Vineyards-Bordeaux describes it as ‘in many ways the the perfect hobby vineyard’, offering a winemaking project at a property that is also reasonably close to the picturesque village of St-Emilion ‘but with limited responsibilities for operation and wine distribution’.

winery for sale vineyards-bordeaux

Photo credit: Vineyards-Bordeaux (affiliate of Christie’s International Real Estate).

The main château building has six bedrooms, surrounding by gardens and trees, while the on-site winery was built two years ago with small, temperature-controlled vats and a cellar capable of storing 100 barrels.

All the necessary wine equipment comes with the property, the listing states, and annual production is currently around 10,000 bottles per year.

More about the market

Baynes said that renovated (or ‘turnkey’) hobby vineyard estates generally sold for between €2m and €4m.

How often do these kinds of properties come onto the market? ‘I would say that we get four new listings per year of this type and at any given time we have six to seven for sale depending on the rate of sales and the quality of the estates being sold,’ said Baynes.

Véronique Laveix-Mazières, of Quatuor Vignobles, told Decanter.com, ‘Small wine estates with a few hectares of vines and a pretty residence are highly prized by buyers wishing to try the activity of winegrowing purely for pleasure. [It’s] the dream of living in the countryside while making quality wine.’

She said these kinds of properties ‘are not that easy to find’, but the team was always on the lookout.

Baynes said there were lots of vineyard properties requiring renovation work, but he also warned about the extra risk of spiralling costs for anyone taking this route.

More property articles you might like: 

Rural Sardinia vineyard estate for sale

Property buyers eyeing Tuscan wine country

Filed Under: Wine Varieties

Best Keto Friendly Wine – How Many Carbs in Keto Wine – Parade

January 26, 2021 by ADSWineReporter

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Filed Under: Wine Varieties

8 most popular red wines and how they taste – Condé Nast Traveller India

January 26, 2021 by ADSWineReporter

The thing about wine tastings is that, much like life, you have to fake it till you make it. But why fake it when all you need is this handy red wine cheat sheet? How do you tell a Cab from a Merlot? Should you order a Pinot Noir or a Malbec? You’ll find answers to these pesky little questions below.

What is the difference between a Cabernet Sauvignon, Merlot and Malbec?

Cabernet Sauvignon

The most planted wine grape in the world and probably the gateway wine for most, the ‘Cab’ tends to have strong tannins with a slight acidity that makes you want to click your tongue. Since it is grown across the globe, Cabs from different regions tend to have different characteristics, however, they are generally full-bodied, have rich tannins and woody flavours such as oak and cedar.  

Merlot

As compared to the Cabernet Sauvignon, a Merlot (pronounced Mer-low) is easier to drink: it has softer tannins, is fruitier—with a cherry flavour and a chocolate-y finish. In French, the name “Merlot” loosely translates to ‘little blackbird’; possibly due to dark blue-black colouring of the wine. Merlots typically hail from France, Romania, Australia and California in the US.

Zinfandel

While the Zinfandel is a light-bodied wine as compared to the Cabernet Sauvignon and Merlot, the medium tannins and high acidity in it make it taste strong and bold. Often, when you sip a Zinfandel it tastes like a smooth candy, followed by a little spice and smoke. Most Zinfandel wines have higher alcohol levels ranging from about 14 – 17% ABV, so go easy. 

Syrah / Shiraz

First things first—Syrah and Shiraz come from the same grape. They are differentiated in terms of region and style, based on the terroir. Winemakers in France, California, Australia and Chile refer to the wine as Syrah (pronounced see-Rah) whereas wines growing in warmer climates such as India and other parts of Australia are referred to as Shiraz. A Syrah tends to be full-bodied (but leaner than a Shiraz), dry and full of tannins with notes such as vanilla, red and black fruits and black pepper. If you like bold, full-bodied wines, pick a Shiraz that is full of jammy aromas such as blueberry and blackberry. Incidentally, the Shiraz is one of the most popular red wine varieties in India. 

Malbec

An easy-drinking wine, a Malbec sits between the strong arm of a Cabernet Sauvignon and the fruity Merlot with its deep purple colour, plum flavours and gentle smokiness. The Malbec came from France but is now widely grown across Argentina as well. It pairs well with spicy cuisine. So if you’re planning a dinner party with Indian food, bring out the Malbec!

Pinot Noir

Another enjoyable and easy wine to drink, a Pinot Noir is characterised by cranberry, cherry and raspberry flavours as well as medium-low tannins. The fruitiness and low tannins in the wine make it easy to pair with a wide range of cuisines, so when in doubt about a meal pairing, this baby may come to your rescue. The grape is native to France but now grows very well across vineyards in New Zealand. 

Sangiovese

Trying a Sangiovese? Get ready to pucker up! With tart cherry, strawberry, fig and red plum flavours, high tannins and acidity, this wine is literally a mouthful! Slightly complex, the Sangiovese (pronounced San-joh-ve-zee) hails from the Chianti region in Tuscany and is a very earthy, rustic wine, with notes of everything from roses to subtle tomato.

Grenache

If you like the combination of fruit and cinnamon, the Grenache is for you. A black grape varietal that is mostly grown in France, California and Spain, the grenache has soft tannins, is medium-bodied and fruit-forward with a gentle spiciness. Think strawberry, raspberry and a hint of white pepper. 

Want to know what alcohol to gift this season? Read this 

Filed Under: Wine Varieties

Wine Enthusiasts’ 2020 Winemaker of the Year Greg Brewer is disciplined about doing things the same way – New Times SLO

January 26, 2021 by ADSWineReporter

In 30 years, the Sta. Rita Hills hasn’t let Greg Brewer down.

“I’ve been reflecting a lot on my relationship with this place,” the Brewer-Clifton winemaker said. “I’m very loyal to this place. I’m very provincial in that way. I’ll always work here. I’ve only worked here.”

He describes his relationship with the Santa Barbara County region as akin to working with someone for three decades. It’s an intimate relationship, and as a result, Brewer said, he’s been able to be kind of naked and exposed in how Brewer-Clifton grows and makes wine, doing as little as possible during the process so the wines can reflect the Sta. Rita Hills.

click to enlarge

SINCE 1996 Brewer started Brewer-Clifton in the mid-1990s, with a love for the chardonnay and pinot noirs that the Sta. Rita Hills has since become known for. - PHOTOS COURTESY OF BREWER-CLIFTON

  • Photos Courtesy Of Brewer-Clifton

  • SINCE 1996 Brewer started Brewer-Clifton in the mid-1990s, with a love for the chardonnay and pinot noirs that the Sta. Rita Hills has since become known for.

“It’s really about not inserting oneself,” he said. “It’s being as gentle as we can, and ultimately, I guess, allowing things to be what they’re going to be.”

The process at Brewer-Clifton is disciplined, trusting of the systems that are in place. Brewer doesn’t modify or tweak the wine as it’s developing; his crew doesn’t disturb the wine or add anything to it. The end result is going to be the result, Brewer said.

Recently picked as Wine Enthusiast‘s 2020 Winemaker of the Year, Brewer and his efforts to showcase the region haven’t gone unnoticed.

“Greg is one of the most talented and dynamic winemakers in California today with his distinctive style of coastal-influenced pinot noirs and chardonnays that rank among some of our magazine’s most highly rated bottlings. More importantly, he’s been a champion of Santa Barbara wines and helped build the prestige and excitement for the Sta. Rita Hills wine-growing region,” Wine Enthusiast Publisher Adam Strum said, according to Wine Industry Network Advisor.

The 8-mile stretch of land that runs between Buellton and Lompoc was the second designated American Viticultural Area (AVA) in Santa Barbara County. This area is mostly dedicated to chardonnays and pinot noirs, and its proximity to the Pacific Ocean influences the vines with fog-filled mornings and evenings.

Brewer describes it as a land of juxtaposition, a rugged coastline that gives way to hills and dales. It’s all about the ocean—both contemplative and savage in the same instant.

click to enlarge

SHOWCASE Brewer-Clifton's Diatom chardonnays are motivated by the

  • Photos Courtesy Of Brewer-Clifton

  • SHOWCASE Brewer-Clifton’s Diatom chardonnays are motivated by the “pursuit of subtraction and refinement,” Brewer explains on the winery’s website. They embody the essence of his winemaking: grapes that are disturbed as little as possible from the vine to the bottle.

“We’re in this kind of gentle climate that’s predictable, and at the same time, it’s cold and desolate and stark,” he said. “There’s tension in [the wines]. There’s that oceanic kind of drive and force within them.”

When Brewer was 21 years old, he started working at the Santa Barbara Winery tasting room as a way to make extra money while he was in grad school for French literature and also teaching French at UC Santa Barbara. That was in 1991. By the end of 1992, he was the assistant winemaker, leaving grad school and his desire to teach French behind. Bruce McGuire, who’s been the winemaker at Santa Barbara Winery for four decades, showed Brewer the ways of wine in a budding industry.

Back then, Brewer said, there were only four or five wineries in the region. Now there are thousands of acres of vines planted and hundreds of wineries with corporate, mom-and-pop, and foreign investors. Then, of course, Sideways came out and really put Santa Barbara County on the wine map.

“It’s been really beautiful to see it play out,” he said.

Brewer started Brewer-Clifton in 1996, meeting up with Ron Melville in 1997 to help build Melville Winery, where Brewer made wine for 18 years. Around that same time, Sta. Rita Hills winemakers came together to push for AVA recognition. In discussing what the appellation could be, Brewer said, several folks pushed for specialization: chardonnays and pinot noirs.

California’s growing regions are diverse, and Santa Barbara County has so many micro-climates, producing so many different wine varieties, Brewer said they wanted to be sure they stood out.

“Specialty is valued and should be,” he said. “In 20 years, we’ve done a lot. Plantings have probably gone up 1,000 percent.”

Wine lists all around the world include a section on the Sta. Rita Hills. About 2,700 acres of chardonnay, pinot noir, and 18 other varieties now grow in the appellation, which boasts 51 wineries, according to the Santa Barbara Vintners.

Seven days a week, Brewer does the same thing in that AVA. Describing himself as similar to an old stereotyped sushi chef in Tokyo, he repeats the same process day in and day out, producing wines that can be themselves.

Jackson Family Wines purchased Brewer-Clifton in 2017, and Brewer stayed on as the winemaker. He said the Jackson family has been rooted in Santa Barbara County for many years and encouraged him to continue doing what he was doing—allowing him the space and financial leeway to go further than he could comfortably go in the past.

“The past 3 1/2 years have really been the best of my entire career,” he said. “I’ve never been more here, and there’s a long, cool future ahead.”

Receiving the Winemaker of the Year award, he said, is similar to what the Jackson family alignment means to him. With both he can continue to spread the word about the Sta. Rita Hills and its unique family of grape growers and winemakers—his neighbors who he both learns from and teaches.

While Brewer-Clifton aims to be as hands-off as possible, Brewer said, he of course makes decisions that impact the outcome. For instance: Brewer-Clifton trims its leaf canopy so there’s a lot of airflow around the fruit. They choose the right time to harvest and pick their grapes at night. He uses a commercial yeast strain and ages the wine in 15- to 25-year-old barrels. But, Brewer said, it’s all very elementary. Brewer-Clifton isn’t about flexibility; it’s efficient, rhythmic, and ritualistic.

The process is preventative, said his wife, Sonja Magdaveski, who makes wines for Casa Dumetz in Los Alamos. Nothing is arbitrary and everything is preparation. She said that Brewer knows what his goals are and he knows that he wants to be as light and quiet as possible in order to allow the grapes to do the talking.

click to enlarge

30-YEAR RELATIONSHIP Greg Brewer has dedicated his life to the Sta. Rita Hills AVA, breathing its essence into the wines he makes and talking up the region's strengths to anyone who will listen. - PHOTOS COURTESY OF BREWER-CLIFTON

  • Photos Courtesy Of Brewer-Clifton

  • 30-YEAR RELATIONSHIP Greg Brewer has dedicated his life to the Sta. Rita Hills AVA, breathing its essence into the wines he makes and talking up the region’s strengths to anyone who will listen.

He trusts the Sta. Rita Hills to deliver. He’s inspired by what they can do, and he knows what he needs to do to enable the grapes to do the right thing.

“It’s really about being so prepared and so aware and so in tune that you can be quiet and disciplined and not rush into making arbitrary decisions,” Magdaveski said. “You walk into that winery any day of the year and it looks exactly as it did yesterday and last year and many years from now. … And to fight the need to not go with every twist of the market, which is so volatile.”

Magdaveski said Brewer’s process yields wines that have a similar character, an energy to them that’s consistent and connected—the energy of the Sta. Rita Hills, the energy of Brewer himself. It’s not so much the flavor profiles that are distinct as it is the intention and texture of the wines.

“There’s a density of character in the wines that Greg makes that are like no other,” she said. “It’s totally impossible to express, and once you’ve had it, and you’ve had many, it’s a very specific characteristic.” Δ

Editor Camillia Lanham is ready for some pinot noir with character. Send tasting notes to clanham@newtimesslo.com.

Filed Under: Wine Varieties

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