The custom canteen bottle – adorned with a canvas-textured label – “feels just right in the hand of a soldier, sailor, airman or marine.”
L&NW Staff10.09.20
In 2007, a conversation between two US infantrymen on a rooftop in Baghdad, Iraq served as the genesis for Regimental Spirits Company, a premium whiskey brand that honors the men and women that serve in the United States Military. Today, their Kentucky Bourbon commands attention on shelves thanks in large part to its partnership with Berlin Packaging and their award-winning Studio One Eleven design team.
Headquartered in Chicago, Studio One Eleven worked with Regimental Spirits Company to develop a custom canteen bottle that, in their words, “feels just right in the hand of a Soldier, Sailor, Airman, or Marine.” The prominent packaging features other bold brand indicators that pay homage to Regimental’s military heritage, including a unique canvas-textured label. For Military Veterans and Regimental Co-Founders Eric DiNoto and Kyle Moore, when it came to bottle design, Studio One Eleven’s attention to detail was a rank above.
Regimental Spirits Company whiskey is now available in select Navy Exchanges across the country.